Brokerages use Akool to easily create personalized recruiting videos from their leadership, using AI avatars that deliver custom messages to each prospective agent by name, location, and career stage.
How It Works for Real Estate Recruiting
Akool’s AI avatar video platform lets your brokerage speak to recruits as if you’re there in person – but without the time and expense of filming. Managers or team leaders simply type a script, choose a lifelike avatar (which can even be a digital clone of themselves), and generate a video with one click. The avatar appears on-screen delivering the message in a natural voice, complete with realistic expressions and lip-sync. Because everything is AI-driven, you can easily personalize the script for each recipient – no cameras, studios, or re-recording needed. In practice, this means a broker could write a template like “Hi {Name}, I heard you’re doing great work in {City}…” and Akool will automatically create dozens of unique videos, each addressing an individual agent with the correct name and location. This automation and personalization are at the heart of how it works: an avatar of your leadership speaks directly to the recruit, conveying a custom-tailored message as if it were recorded just for them.
Behind the scenes, Akool offers a “Quick Variables” feature to make personalization at scale effortless. You can create one master video and insert placeholders (e.g. for first name, brokerage location, career milestone) that get filled with each agent’s details from a spreadsheet or CRM. In other words, one video template can turn into hundreds of personalized videos by changing a few attributes. The result is an outreach campaign that feels one-to-one, but is produced with one-to-many efficiency. Your leadership’s avatar can address an experienced top producer with a different tone or message than a newer agent, all through automated script tweaks. And because Akool supports multiple languages and voice options, you can even match the recruit’s language or dialect if needed – adding yet another personal touch. Essentially, Akool’s avatars do the talking on behalf of your executives or recruiters, delivering a consistent yet individualized pitch to each target candidate.
Benefits for Brokerages
- Higher Response Rates: Personalized video outreach cuts through the noise of emails and calls. Prospective hires are far more likely to respond when they receive a message that speaks to them specifically – one industry recruiter found that up to 75% of candidates are more likely to respond to a personalized video message versus a generic blast. By addressing agents by name and referencing their unique context, these videos grab attention and spark more conversations. Brokerages can expect significantly more replies, meeting acceptances, and overall engagement from cold outreach when using this personalized video approach.
- Scalable, Efficient Outreach: What used to require hours of individual calls or recordings can now be done in minutes. With Akool, a recruiting manager can reach dozens of agents at scale with minimal effort – yet each video still feels one-on-one. Sending 100 personalized videos might only take the time to craft a single template. This not only saves countless hours of phone tag and manual follow-ups, but also allows small recruiting teams to punch above their weight in attracting talent. Akool’s platform essentially lets one person do the work of an entire production studio or outreach team by automating the heavy lifting. The outreach is repeatable and consistent, too – every agent gets a polished, on-message video, eliminating the variability that comes with different managers making calls or writing emails. In short, your brokerage can scale up its recruiting pipeline without scaling up cost or staff, a huge advantage when you need to contact many prospects quickly.
- Polished Brand Presentation: Each AI avatar video projects a level of professionalism and tech-forward branding that reflects well on your brokerage. The videos are high-quality – good lighting, clear audio, and smooth delivery – every single time. This consistency gives even a small brokerage the ability to present like a national brand. By having your leadership figure (or a spokesperson avatar) appear articulate, friendly, and prepared in every video, you convey a high-caliber image to recruits. It shows that your firm invests in modern tools and cares about personal outreach. Compared to a plain text email or a rushed phone voicemail, an avatar video demonstrates innovation and attention to detail, helping your brokerage stand out. It also ensures the messaging is on-brand: you can script exactly what is said and how it’s said, aligning each recruitment pitch with your company’s values and culture. This polished, customized touch can leave a strong first impression of your brokerage as organized, cutting-edge, and engaging – exactly the impression you want to give to entice top talent.
Benefits for Prospective Agents
- Direct, Personal Connection: From the recruit’s perspective, getting a personal message from a brokerage leader feels compelling and flattering. Instead of a generic HR email, they see the face of a manager or broker speaking directly to them, using their name and acknowledging their accomplishments or market. This creates an immediate sense of connection and trust – the agent feels seen and valued by your organization before even coming on board. It’s essentially a warm introduction to your leadership team. This approach humanizes the recruiting process for the agent: they can put a face to the company name and feel like the company truly cares about them as an individual. That kind of one-on-one outreach builds a stronger relationship from the start, which is hard to achieve with impersonal methods. In fact, personalized videos are known to build stronger one-on-one connections and make the message (and by extension, your brand) more memorable to the viewer.
- More Relevant and Memorable Outreach: Because the video script can be tailored to an agent’s career stage, specialty, or local market, the content speaks to what matters to them. A prospective agent will hear specifics that resonate – whether it’s referencing their recent sales award, the neighborhoods they work in, or common challenges they face. This relevancy signals that your brokerage did the homework and genuinely understands their situation, which makes your pitch far more convincing. Moreover, the video format itself is engaging and memorable. People tend to retain information from video much better than from text – studies show viewers remember about 95% of a message when delivered in video compared to only 10% via text. That means a recruit who watches your personalized avatar message is likely to remember your key points and value proposition long after they’ve seen it. The combination of hearing their name, seeing a friendly face, and receiving pertinent info about their career creates an impression that sticks. For the agent, it’s not just another recruiting email to archive; it’s an experience they’ll recall, increasing the chances they follow up or at least give your offer serious consideration.
- Convenient and Comfortable Engagement: A personalized avatar video allows the agent to engage on their own terms. They can watch the message at their convenience – whether between client meetings or after hours – without the pressure of being caught off guard by a surprise phone call. This often leads to a more positive reception. The tone of the message can be warm and encouraging (as set by your script), without feeling intrusive. Prospective recruits can re-watch the video or share it with their spouse or team if they want to discuss it, since it’s a sharable piece of content. In essence, the outreach feels helpful and respectful of the agent’s time. It also gives them a taste of your brokerage’s communication style and culture. By seeing a leader speak about what the brokerage offers, they get a preview of the support and ethos they can expect. All of this makes the recruiting approach feel more like a personalized invitation than a sales pitch, which agents appreciate. It lowers their guard and makes them more open to hearing what you have to say, setting the stage for a productive follow-up conversation.
Example Scenarios for Avatar Recruiting Videos
- Follow-Up to an In-Person Meeting: Imagine your brokerage meets a promising agent at a conference, open house, or local networking event. After the face-to-face chat, you want to stay on their radar. Using Akool, the office manager can send a follow-up avatar video the next day thanking the agent by name for their time. For example: “Hi Maria, it was great meeting you at the Realty Expo yesterday!” The avatar (perhaps appearing as that manager) can reference something you discussed – “Your success with luxury condos in Manhattan is impressive” – and then extend a warm invitation to continue the conversation about joining the team. This follow-up scenario shows the recruit you remember them personally. It’s a polished touch that reinforces your interest. Because it arrives as a video, it stands out in their inbox. An agent who might otherwise forget a brief chat will be reminded and impressed that your brokerage’s leader took the time to send a personal message. It’s an excellent way to nurture the relationship after an initial meeting, increasing the likelihood that the agent will respond or agree to a formal meeting.
- Outreach to Top Producers at Other Firms: To attract high-performing agents (the kind who get constant recruitment calls), you need to differentiate your pitch. An AI avatar video from your brokerage owner or regional director can do just that. For instance, you identify a top producer in your market – say John, who closed $20M in sales last year at a competing brokerage. Instead of a form letter, John receives a video of your brokerage’s CEO addressing him: “Hi John, I’ve been following your career – congrats on that $20 million milestone last year!” The avatar delivers genuine praise for his achievements and then outlines why John’s expertise in, say, luxury homes would be a great fit at your firm, all in a friendly, conversational tone. This scenario shows how personalized video can open a door that mass emails never could. The agent sees that leadership knows who they are and values their talent. It’s far more compelling for a top producer to hear a direct appeal from an executive than to read a generic “we’d love to have you” email. Many star agents might ignore a text or LinkedIn message, but a custom video message piques their interest and flatters them – making them more likely to respond and start a dialogue about opportunities at your brokerage.
- Onboarding Welcome for New Agents or Teams: Recruitment doesn’t end once an agent says “yes” – the first days and weeks of onboarding are crucial for setting a positive tone. Akool’s avatar videos can help here as well. Picture that you’ve just successfully recruited a small team of three agents to join your brokerage. On their first day, they each receive a welcome video in their inbox from your company’s leadership. In the video, a managing broker’s avatar greets them: “Welcome aboard, Alice, Brian, and Carlos! We’re thrilled to have your team join our family at XYZ Realty.” The avatar goes on to share a few personalized points – perhaps noting each person’s strength (“Alice, your social media expertise will be a huge asset”) – and lays out next steps or key contacts for support. This kind of onboarding message makes new hires feel appreciated and reassured that they made the right decision. It delivers a consistent welcome experience even if the actual manager is traveling or busy that week. For the agents, getting a personal greeting from the top on day one is memorable and motivating. It also exemplifies the kind of communication they can expect moving forward (tech-savvy, transparent, and personal). Such welcome videos can reduce first-week jitters, reinforce the culture of support, and even be shared with the agents’ families (“look, the company CEO sent me a welcome message!”). This boosts early engagement and sets the stage for better retention since the new agents immediately feel a strong connection to the brokerage.
(Beyond these examples, there are many other ways to leverage avatar videos in recruiting – from re-engaging past candidates with new offers to sending quarterly “check-in” messages from leadership to prospects you’re nurturing. Any scenario where a personal touch could make a difference, an AI avatar video can be the vehicle to deliver it at scale.)
Why Akool’s Avatar Videos Are Ideal for Modern Recruiting & Retention
In today’s competitive talent landscape, brokerages need every edge to attract and keep the best agents. Akool’s avatar video technology provides a modern, tech-forward approach that resonates with how people communicate now. Video is one of the most powerful media for engagement, and personalization takes it to another level – it allows you to “cut through the noise, make authentic connections, and leave a lasting impact” on your audience. For recruiting, this means your message actually gets noticed and remembered by busy agents. It shows that your brokerage is innovative and willing to go the extra mile to personally address each recruit. That kind of effort signals a supportive, growth-minded culture, which is exactly what ambitious agents are looking for.
Akool’s solution is also ideal for agent retention in the long run. After bringing agents on board, you can continue to use personalized avatar videos for ongoing communication – think congratulating an agent on a big closing, sending a yearly anniversary thank-you from the CEO, or delivering training updates in a friendly, digestible format. These touches make agents feel seen and appreciated within the company. By weaving personalized videos into your retention strategy, leadership stays visible and connected with the team, even as you grow. Agents who feel a personal link to their brokerage’s leaders and brand are more likely to stay loyal. In essence, Akool’s platform helps you treat every agent not as a number, but as a valued partner – from the first recruitment pitch through years of collaboration.
Finally, adopting AI avatar videos aligns your brokerage with the future of communication. Just as the industry has moved from paper flyers to virtual tours, recruiting is moving from generic emails to AI-driven personalization. Akool gives you an easy on-ramp to that future, without requiring special skills or big budgets. It’s a cost-effective, user-friendly tool that delivers what both brokerages and agents crave: greater human connection, delivered through cutting-edge technology. By implementing Akool’s avatar videos in your recruiting and retention efforts, you demonstrate that your brokerage is forward-thinking and agent-centric – a place where people and innovation come together. This not only helps you attract new talent more effectively, but also fosters a culture where current agents feel engaged and proud to be part of a brokerage that communicates in such a personalized, meaningful way. In short, Akool’s AI avatar videos are an ideal solution for real estate organizations that want to recruit smarter, impress new hires, and keep their team members connected and committed for the long haul.