Overview

As one of the world’s leading marketing and communications agencies, WPP manages campaigns for a diverse portfolio of clients across industries. To meet the growing demand for visually captivating content, WPP integrated AKOOL’s Background Change feature into its creative toolkit. This allowed their teams to quickly and efficiently transform product photos and digital visuals, creating standout campaigns that resonated with target audiences while saving time and resources.

Challenge

WPP faced a challenge common to agencies managing multiple high-profile clients: the need to produce a constant stream of fresh, engaging visuals without exceeding budgets or timelines. Whether for e-commerce platforms, print advertisements, or social media, clients increasingly demanded dynamic, eye-catching content that could quickly adapt to market trends and consumer preferences. Traditional methods of background editing and new photoshoots were often time-consuming and costly.

Solution

WPP adopted AKOOL’s Background Change tool, enabling their teams to:

1. Create Stunning Visuals Instantly: AKOOL’s AI-powered background generator allowed WPP to replace plain or outdated backgrounds with vibrant, exotic visuals in a matter of minutes. This enabled clients to showcase products in environments that captured attention and aligned with campaign themes.
2. Boost Campaign Agility: WPP used the tool to swiftly adapt visuals for specific demographics, seasonal promotions, or branding shifts without the need for costly reshoots. For instance, a client’s product could be shown in a tropical paradise for one market and an urban setting for another, all using the same base image.
3. Optimize Resources: By automating background editing, WPP freed up their creative teams to focus on higher-value tasks. This also reduced production costs, making high-quality campaigns more accessible to smaller clients.

WPP integrated AKOOL’s Background Change tool into their creative workflows across multiple accounts. Teams could upload product photos, select or generate new backgrounds, and export the updated images—all within minutes. The tool’s simplicity allowed even non-designers to produce professional-quality visuals, enabling WPP to scale its creative output across a wide range of campaigns.

Results

• Increased Client Engagement: WPP’s clients saw up to a 30% increase in e-commerce engagement after incorporating AKOOL-enhanced visuals into their listings and ads.
• Faster Turnaround Times: The Background Change tool reduced image editing time by up to 70%, allowing WPP to deliver campaigns faster and respond more quickly to market shifts.
• Cost Savings: By eliminating the need for expensive photoshoots and manual editing, WPP reduced production costs for clients by an average of 40%.‍

‍Conclusion

WPP’s adoption of AKOOL’s Background Change feature revolutionized how the agency delivered visually stunning, agile campaigns for its clients. By simplifying and automating background editing, WPP was able to enhance creative output, drive measurable client results, and maintain its position as a leader in innovative marketing solutions. This collaboration demonstrates the transformative impact of AI-powered tools in the fast-paced world of marketing and communications.