Case Studies
Symphony Coolers Uses AKOOL’s Streaming Avatars to Launch the Silenzo 100 Desert Air Cooler

Overview

‍Symphony Coolers, a leader in air cooling solutions in India, aimed to create a buzz around the launch of their new Silenzo 100 Desert Air Cooler. To enhance customer engagement and provide instant support, Symphony partnered with AKOOL to introduce a streaming avatar on their website, offering real-time answers to technical questions about the product.

Challenge

‍Launching the Silenzo 100 Desert Air Cooler required Symphony to stand out in a competitive market. Customers looking for cooling solutions often have detailed questions about product specifications, energy efficiency, and performance in India’s diverse climate. Symphony needed an innovative way to address these concerns while making the launch experience engaging and memorable.

Solution

Symphony integrated AKOOL’s streaming avatar technology into their product page for the Silenzo 100. The avatar served as a virtual product expert, helping customers with:

  • Technical Queries: Explaining features like water tank capacity, energy efficiency, and cooling area coverage.
  • Weather-Specific Guidance: Highlighting how the cooler performs in extreme heat and dry conditions typical of Indian summers.
  • Purchase Assistance: Guiding customers on where to buy the cooler and providing installation tips.

Results

  • Improved Engagement: Customers interacted with the avatar 27% more often than traditional FAQs during the launch.
  • Customer Satisfaction: Feedback indicated that users found the avatar’s instant responses helpful in understanding the Silenzo 100’s features.
  • Efficient Support: The avatar reduced the volume of routine inquiries to Symphony’s support team, allowing them to focus on more complex customer needs.

Takeaway‍

The Silenzo 100 launch showcased how Symphony Coolers could combine innovation with practicality. By using AKOOL’s streaming avatars, Symphony not only answered customers’ questions effectively but also set a new standard for interactive product launches in the cooling solutions industry.