Orange (the French telecom brand) wanted to highlight its commitment as a partner of all types of football for more than 24 years, and of the French Football Federation since 2018.

Orange, in collaboration with Marcel, Paris, launched the “WoMen’s Football” campaign, aimed at promoting and celebrating women’s football. This innovative campaign successfully captured the audience’s attention and was recognized with the top prize for Entertainment for Sport.

The primary goal was to elevate the visibility of women’s football and to inspire greater support and enthusiasm for the sport. Orange sought to create a compelling narrative that would resonate with both fans and newcomers to women’s football.

As a result of commercial they made using AI, Orange saw

• ‍Increased Engagement: Significant rise in social media engagement and positive sentiment towards women’s football.
• Brand Recognition: Strengthened Orange’s brand association with sports and gender equality.
• Award-Winning Success: The campaign’s creativity and impact were recognized worldwide.

In conclusion, Orange’s “WoMen’s Football” campaign, executed by Marcel, Paris, stands as a testament to the power of strategic, engaging, and socially impactful marketing. This award-winning initiative not only elevated the profile of women’s football but also reinforced Orange’s commitment to supporting and promoting gender equality in sports.