Overview

‍Off-White, known for blending streetwear and luxury, wanted to make a splash with the launch of their latest fashion line. To give customers an experience they wouldn’t forget, Off-White partnered with AKOOL to create interactive avatars that could talk directly to shoppers about the new collection.

Challenge

‍Off-White needed a launch experience that stood out and reflected their innovative brand. Instead of a standard runway show or lookbook, they wanted something fresh, personal, and tech-savvy to grab attention and make customers feel connected to the new line.

Solution

‍Using AKOOL's streaming avatar technology, Off-White introduced virtual stylists—avatars that acted like fashion experts. These avatars guided customers through the collection, shared the story behind each piece, explained fabric details, and even gave styling tips. Customers could interact with the avatars in real time, making the whole experience feel personal and engaging.

Results

• More Engagement: Over 50,000 people explored the avatars during the launch week, spending an average of 12 minutes interacting.
• Happier Customers: Shoppers loved the experience, with 32% saying the avatars were their favorite part of the launch.
• Higher Sales: Pre-orders for the collection jumped by 17% compared to the last launch.
• Bigger Reach: The avatars were especially popular with younger audiences in Europe.
  

Takeaway

‍Off-White’s use of streaming avatars added a new dimension to how they presented their collection. By allowing customers to interact with the designs in such a personal way, they made the launch feel fresh and engaging, showing how technology can create memorable moments in fashion.