Case Studies
AKOOL and Eros Digital Partner to Transform the Digital Immersion and Video Markets

Overview‍

Eros Digital, a subsidiary of Eros STX Global Corporation and a leading distributor of Bollywood content, partnered with AKOOL to revolutionize the digital immersion and video markets. This collaboration combined Eros Digital’s extensive Bollywood content library with AKOOL’s cutting-edge generative AI technologies to create innovative tools for content creation and video enhancement.

Challenge

Eros Digital’s expansive library of over 12,000 Bollywood titles represented a wealth of opportunity, but delivering high-quality, localized, and visually enhanced content at scale posed significant challenges. The company needed advanced tools to streamline workflows, automate labor-intensive processes, and enrich the viewing experience for their global audience. They sought a partner who could provide technology tailored specifically to the complexities of Bollywood content creation and distribution.

Solution

Eros Digital collaborated with AKOOL to integrate generative AI into their operations, focusing on:

  • AI-Enhanced Visual Effects: Using AKOOL’s advanced tools to generate high-quality, Bollywood-style visual effects for films and promotional content.
  • Automated Editing Tools: Leveraging AI to automate time-consuming editing processes, improving efficiency for creators working with large volumes of content.
  • Localized AI Models: Developing AI models fine-tuned for Bollywood content to ensure cultural and linguistic accuracy in editing and enhancement.

“AKOOL’s generative AI technology has transformed how we approach content creation. The tools developed through this partnership have streamlined our workflows and elevated the quality of our video assets.” – Ali Hussein, CEO of Eros Digital.

Results

  • Streamlined Production: Automated tools enabled faster turnaround times for content creation, reducing dependency on manual processes.
  • Improved Content Quality: AI-driven enhancements brought a cinematic polish to videos, elevating the viewing experience for Bollywood audiences.‍
  • Expanded Capabilities: Eros Digital gained the ability to produce localized, high-quality content more efficiently, reinforcing their leadership in the Bollywood entertainment market.‍‍

‍Takeaway

The partnership between AKOOL and Eros Digital highlights how generative AI can drive innovation in the entertainment industry. By addressing the unique challenges of Bollywood content creation, the collaboration equipped Eros Digital with tools to enhance quality and efficiency, setting a new benchmark for video production in the region.