Product Video Makers Are Using AI To Scale—Here's How

With nearly 14 million ecommerce sites operating in the United States, to say things have gotten competitive in the ecommerce industry is an understatement. 

That’s why you need every possible advantage you can in the marketplace, and product videos are a huge piece of that. They’re one of the most reliable ways to grab eyeballs and build a loyal following through irresistible and personalized ads, tutorials, demos, and other content. 

Product video makers are using AI to create immersive, scalable, hyper-personalized content for their audiences. Software equipped with generative AI (GenAI) has the potential to revolutionize your brand’s success by helping you connect with your audience–and even go global–more easily than ever before.

AKOOL is helping ecommerce marketing teams and product managers looking to scale their video content production to meet growing consumer demand while maintaining high standards of quality and brand consistency. Among the AKOOL suite of AI tools are a few favorites:

• AI Face Swap: Transform stock images and easily create personalized visual assets for commercials, social media content, and ecommerce platforms—at a fraction of the cost of hiring a graphic designer.
• AI Video Translator: Instantly translate videos and clone natural voices.
• AI Avatar Generator: Create diverse avatars and transform text into talking avatars.

The Growing Demand for Scalable Video Production in Ecommerce

There’s no getting away from it – in today’s ecommerce landscape, high-quality product videos are necessary in order to stay competitive. However, manual video creation is extremely expensive and time-consuming, between writing scripts, hiring actors, and everything else. 

And when you look at the fact that ecommerce brands frequently need dozens of different videos, the difficulties keep adding up. Product managers and marketing teams need a way to scale their output of studio-quality videos that:

• Doesn’t break the bank 
• Keeps viewers immersed 
• Stays consistent and on-brand without growing stale
• Can meet tight deadlines for your production schedule
• Personalizes content for your different audience segments

If you tackle your video production manually, that’s a tall order, to say the least. However, digital video production is allowing product video makers to streamline the creation process and meet all the above goals, with groundbreaking results. 

What is Digital Video Production and Why Does it Matter for Your Ecommerce Brand?

Digital video production involves the use of software and computers to create videos instead of relying on human actors and actresses. Using real people in all your videos – or starring in them yourself – can be expensive and time-consuming, not to mention the inconveniences involved in planning and production. 

Embracing the use of digital videos allows you to streamline the process without sacrificing on the quality that your audience – and the highly competitive ecommerce industry – demands. 

Digital video production uses software to simplify every stage of the production process: 

• Pre-production: When you digitize your product videos, your “cast” will be made up of realistic digital avatars, and your “production crew” is the software user or users. This obliterates the high costs and bumpy logistics that this stage of the video production cycle is famous for.

• Production: When you digitize your video production, you’ll have a customizable avatar to handle all the heavy lifting in the production phase. With AKOOL’s text-to-speech technology, you’ll simply need to type what you want your avatar to say, and they’ll handle the rest – with flawless lip-syncing, expert voiceovers, human emotions, and more. 

• Post-production: The final stage of video production involves fine-tuning your video in terms of sound mixing, voiceover tweaks, changes in color shading or lighting intensity, and all the other artistic details that help create stunning ecommerce content.

It’s not hard to see why digital video production is quickly becoming essential for ecommerce businesses. The bottom line is that it helps you do more with less. It’s much less expensive than traditional video production, but doesn’t skimp on quality. 

Even with all those benefits, though, you’re still left with the issue of scalability. How do you quickly and efficiently create dozens or even hundreds of different product videos without tearing your hair out or investing a large sum of time and cash? 

AI Streamlines Scalable Digital Video Production for Ecommerce Companies 

Even though digital video production saves significant time and resources compared to manual production methods, it’s still somewhat time-consuming. And to achieve the best results, you often need some specialized expertise in digital content creation. 

Video production software equipped with GenAI solves that final issue. AI allows anyone–regardless of their level of technical expertise–to produce studio-quality digital videos. Rather than toiling away at a single product video for hours, you could whip up 5 different videos in a matter of minutes and pick the best one. 

But for product managers and ecommerce marketing teams, the more important part is that AI can also: 

• Produce dozens of fully unique product videos 
• Maintain brand consistency without getting boring 
• Scale quality along with quantity, providing immersive experiences 
• Learn about your products and audience and make intelligent suggestions

What about personalized content, though? After all, the speed of your video output won’t help you much unless your content connects with your audience on a personal level. Luckily, AI can help with that too. 

Personalizing Your Videos for Different Audiences Has Never Been Easier

It’s increasingly common for ecommerce businesses to have diverse audience segments that span countries and continents. And even within one geographic region, you’ll have fans and customers that are drawn to different product lines your company offers, and you should treat them as distinct audience segments as well. 

Personalization is a win-win for you and your audience. Your customers feel personally addressed (which is where all the magic happens in marketing) and they get immersive content they appreciate and enjoy. On your end, meanwhile, key metrics like customer engagement and quarterly revenue are likely to climb. 

In other words, personalizing your ecommerce videos is a big deal. AKOOL’s groundbreaking suite of AI visual tools can personalize your videos at scale like never before, allowing you to easily and inexpensively reach a global audience through expertly-targeted content.

Easily translate and localize your videos for different regions. 

Tapping into global markets is one of the best ways to give your brand a competitive advantage. AI video translation is helping product managers and ecommerce marketers overcome language barriers in seconds.  

Enhance customer engagement with targeted product demos. 

Are your customers getting tired of product demos that all seem the same? Infusing your demos with AI features can make buying from you feel like the natural – and fun – choice to your audience. 

AI can take your demos to the next level with interactive translations and voiceovers, and GenAI face-swapping ensures that your product demos always feel fresh and new. AI helps you create immersive demos that reliably convert. 

Get AI-driven customer segmentation suggestions from AKOOL. 

Whether you sell makeup or software, AKOOL’s deep learning capabilities enable it to get to know your products and your customers over time. Our GenAI software makes targeted suggestions to enhance your customer segmentation strategy and increase revenue from upselling and cross-selling.

You don’t need to spend thousands of dollars on your next campaign. AI can help you connect with your ecommerce customers anywhere in the world, at a fraction of what you’d normally pay for scaled and personalized video campaigns.

With AI, You Can Say Goodbye to Budget Worries 

Even though there’s a tremendous amount of money to be made in ecommerce, it doesn’t mean ecommerce companies are swimming in endless cash. Keeping a close eye on your department’s budget is something you’re probably familiar with. If you’re looking to free up organizational capital for other uses, AI can offer significant savings and give you some valuable breathing room. 

AKOOL’s AI visual tools allow even small teams of non-technical people to rapidly produce huge volumes of studio-quality ads, product demos, tutorials, and more. With GenAI, it’s now possible to do a month’s worth of highly polished marketing work in an afternoon, for a negligible amount of money. 

However, for many ecommerce companies, it remains difficult to integrate advanced AI products into their existing workflows and tech stacks. 

AI Video Production and Integration Challenges

Even if you know you should be using AI in your product videos, it can be a real challenge to find a tool that just “plugs in” to your tech stack and lets you get right to work. And let’s face it, product managers and marketing teams are so busy that they simply don’t have time to mess with software that requires much more than that. 

AKOOL’s GenAI products for marketers are built to instantly integrate with your existing tools and workflows. So you can keep using the software you know and love right alongside your own AI-fueled digital studio. When researching possible marketing tools, it’s essential to prioritize seamless integration because: 

• Every minute you spend troubleshooting your software instead of using it to create content is costing you potential revenue and video views. 
• Integration issues aren’t always black and white. Sometimes, a product will work “well enough” with your existing tech stack but you’ll experience playback lag and other glitches.
• If the software doesn’t fully integrate with your existing tools, your videos might contain distracting problems like lip-syncing errors. 

Product video makers no longer need to have any coding abilities or purchase outlandishly expensive software to experience the power of AI.

Step Into The Future of Ecommerce Video Production 

Video production is at the heart of ecommerce success. Customers want an engaging and immersive way to connect with the brands they follow and trust, and top-quality video content is the best way to deliver that. AI can help you scale your ecommerce video strategy, consistently delight your audience, and continually boost your bottom line – at a fraction of the cost of traditional production methods. 

If you’re ready to see how AI can help you expand your audience, check out AKOOL’s advanced GenAI translator. Click here for a free demo.